Buying individual subscriptions for every writer on a content team gets expensive fast, and it doesn't solve the actual problem agencies run into: five separate accounts with five separate credit pools means someone's always either sitting on unused credits or blocked because they ran out mid-sprint. Realword's Max plan is built around a team structure instead, one pool, multiple seats, separate voices. Here's how the mechanics actually work.
What Max Includes
Max is $99/month and includes:
- Up to 5 team seats
- 10,500 credits per month, shared across the team, not split into individual allowances
- Credit rollover up to 21,000, so unused credits from a slow month carry into a heavier one
- 10 Writing DNA profiles, enough to give most writers on a 5-seat team their own trained voice, with room for multiple client profiles per writer
- Brand Kit, which keeps generated images colour-matched across everyone's output, so client deliverables stay visually consistent regardless of who on the team produced them
Why a Shared Pool Beats Separate Subscriptions
The core problem with five individual accounts is that content demand isn't evenly distributed across a team or across the month. One account manager might be in a heavy sprint for a client launch while another has a quiet week. With separate per-seat credit allowances, the busy person hits a wall while the quiet person's credits go unused. A shared pool means the team's total capacity moves to wherever the work actually is that week, and the 21,000-credit rollover ceiling means a slow month banks capacity for a heavier one instead of that capacity just disappearing.
How Per-Client Voice Profiles Work Inside a Shared Team
The other piece that matters at agency scale: 10 Writing DNA profiles on one Max account isn't 10 identical voices, each profile is trained on a separate set of writing samples, so a team can build one profile per client (or per writer, if that fits your structure better) and every article generated against that profile comes out sounding like that specific client's voice, not a shared house tone. This is what actually prevents the "every client's content sounds the same" problem that shows up when agencies scale generic AI tools without per-account voice matching.
What This Actually Costs Compared to the Alternative
Five separate Pro subscriptions at $39/month each would run $195/month, nearly double Max's $99/month, and would still leave you with the fragmented-credit problem a shared pool solves. Max isn't just cheaper at team scale, it's structurally built for how agency workloads actually move, unevenly, across people and across weeks.
For the full breakdown of what each Realword plan includes by volume, see Realword Pricing Explained. If you're building out the broader production process a team plan fits into, how to build a repeatable AI content production system covers the workflow side.
FAQs
How many people can use one Realword Max account?
Up to 5 team seats, sharing one pool of 10,500 monthly credits (with rollover up to 21,000).
Do all 5 seats have to use the same writing voice?
No. Max includes 10 Writing DNA profiles, so you can set up distinct voice profiles per writer, per client, or a mix of both, whatever structure fits how your team actually works.
Is Max cheaper than buying separate Pro plans per person?
Yes. Five individual Pro subscriptions at $39/month would total $195/month. Max covers up to 5 seats for $99/month, less than half the cost, with the added benefit of a shared credit pool instead of five separate, unevenly-used allowances.
What happens if the team uses all 10,500 credits before the month ends?
You can purchase additional credits, or wait for the next billing cycle. Rollover from previous months (up to 21,000 total) can also cover a heavier-than-usual sprint if there's a banked balance.
Can a small 2-person team use Max, or is it built only for larger agencies?
Max works for any team size up to 5 seats. A 2-person team gets the same shared pool and rollover benefits, you're just not using all 5 seats, which is fine, there's no per-seat minimum requirement.