Content engine for SaaS

Show up when buyers compare software in Google and in AI assistants

Find the comparison, alternatives and how-to topics your product site is missing, then publish sourced articles for the searches buyers run in Google and ChatGPT.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Client Onboarding Software

2 covered · 2 worth writing

50%

Already covered

What Is Client Onboarding Software?
Client Onboarding Checklist for Agencies

Worth writing

Client Onboarding Software vs Spreadsheets: When to SwitchHigh priority

client onboarding software vs spreadsheetComparison· Commercial

How to Automate Client Onboarding, Step by StepMedium priority

automate client onboardingHow-to· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What software buyers search in Google

[your product] vs [competitor]Comparisons
[competitor] alternatives for small teamsAlternatives
best project management software for agenciesBest-for lists
does [tool] work with SlackIntegrations
how to automate client onboardingUse-case how-tos

What they ask AI assistants

Which client onboarding tool works best for a 10-person agency?
What are the cheaper alternatives to [competitor], and what do I give up?
Compare [your product] and [competitor] for a remote team.

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for SaaS right now

Buyers ask AI assistants before they visit you

People ask ChatGPT, Gemini and Perplexity which tool fits their job. Those answers draw on pages that state a clear answer and back it up, and a features page on its own rarely does.

Comparison pages get written in a hurry

An "X vs Y" page needs real research on each product. Rushed ones copy competitor claims or skip the details buyers care about.

Product blogs end up sounding alike

Generic posts on "what is [category]" give readers nothing new, and Google's spam policies target pages made mainly to rank.

The content engine

How Realword works for SaaS

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas groups your product and blog pages into clusters and lists the comparison, alternatives and use-case topics your site is missing.
Step 2
Research what ranks
Article Studio
Research reads the pages ranking for the query, including competitor pages, and notes what they leave out. It also collects the follow-up questions buyers ask AI assistants, such as price and fit.
Step 3
Write the draft
Article Studio
For "X vs Y" topics the draft defines each option, then puts a comparison table right after. "Best tool for" topics open with a short recommendation summary.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize the finished article in one click so it reads like your team wrote it. On Pro and Max, Writing DNA uses your own product writing as the voice.
Step 5
Publish with the extras
Images, schema, links
Images with alt text, schema, and 4 to 6 links to your feature and pricing pages come with every article.

What you can publish

What Realword drafts for SaaS

Comparison pages

Two options defined on their own, a comparison table, and a "when to use which" section.

Alternatives and "best for" lists

Each option gets its own section with the same sub-points, and each opens with what it is best for.

How-to and use-case guides

Steps numbered in order, so people and AI tools can follow the sequence.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can Realword write "X vs Y" pages?

Yes. For comparison topics, Article Studio defines each option, puts a comparison table straight after, and adds a section on when to use which. Check the competitor facts before you publish.

Does it use details from my own product?

Article Studio researches the keyword on the web and links to pages on your own site, which it reads from your sitemap. It does not see inside your product, so add product specifics when you edit.

Will this get us into ChatGPT or Perplexity answers?

It writes in the shape those tools quote: a direct answer first, sourced statistics and clear headings. No tool can guarantee a citation.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

B2B Services & Manufacturers

Technical buyer guides and comparisons that a specialist reviews before publishing.

SEO Professionals & Bloggers

Gap analysis with demand signals, then answer-first articles for both kinds of search.

Brands & Founders

Find what your site is missing and publish sourced articles in your own voice.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

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