Content engine for B2B and manufacturing

Be the source buyers find in Google and AI before they request a quote

Find the questions buyers ask before they talk to sales, then write sourced guides that an engineer or specialist reviews.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Industrial Packaging

2 covered · 2 worth writing

50%

Already covered

What Is Custom Packaging?
Packaging Materials Explained

Worth writing

Corrugated vs Plastic Packaging: How to ChooseHigh priority

corrugated vs plastic packagingComparison· Commercial

Packaging Specification Checklist Before You Request a QuoteMedium priority

packaging specification checklistHow-to· Commercial

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What buyers search in Google

how to choose a conveyor system for a warehouseSelection
stainless steel vs aluminium for food equipmentComparisons
how does CNC machining workProcess
what affects the cost of custom packagingCosts
what is ISO 9001 certificationStandards

What they ask AI assistants

Stainless steel or aluminium for food processing equipment: which lasts longer?
What should I specify before I ask for a custom packaging quote?
How do I choose a conveyor system for a small warehouse?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for B2B and manufacturing right now

Buyers research long before they talk to sales

In a long sales cycle, buyers compare options, specifications and suppliers on their own first, often with an AI assistant. Missing answers on your site send them elsewhere.

Specialist knowledge sits in a few heads

The people who know the product best are the busiest, so guides never get written.

Technical errors cost credibility

A wrong specification in a buyer guide does more damage than having no guide.

The content engine

How Realword works for B2B and manufacturing

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas sorts your pages by product line into clusters and lists the buyer questions your site does not answer yet.
Step 2
Research what ranks
Article Studio
Research collects published sources, what ranking pages miss, and the follow-up questions buyers ask AI assistants, such as cost drivers and standards.
Step 3
Write the draft
Article Studio
"X vs Y" questions, such as one material against another, get each option defined and a comparison table straight after. Every statistic links to its source for your specialist to check.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize in one click for plainer reading, with tables left exactly as they are.
Step 5
Publish with the extras
Images, schema, links
4 to 6 links to your product and quote pages, images with alt text, and schema with the article's sources.

What you can publish

What Realword drafts for B2B and manufacturing

Buyer and selection guides

Answer-first sections that help a buyer narrow down their options.

Material and option comparisons

A comparison table, one row per dimension, then when to choose which.

Process explainers and checklists

Steps numbered in order, with sources linked.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can it write data sheets or specification pages?

No. Article Studio writes long-form articles, such as buyer guides and comparisons. Specification sheets should come from your own engineering data.

Can our engineers review the drafts?

Yes, and they should. Every statistic links to its source, which makes checking quicker. Realword does not replace that review.

Can it write case studies?

It can draft the structure of a case study. The facts, quotes and results have to come from your customer, with their permission.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

SaaS Companies

Comparison, alternatives and how-to articles for the searches software buyers run.

Professional Services Firms

Sourced explainers your experts review, for the questions clients ask before they hire.

Home Service Companies

Cost, repair-or-replace and maintenance guides for homeowners deciding who to call.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

Get started free