Content engine for professional services

Answer the questions clients ask Google and AI before they hire a firm

Find the questions your clients search, then draft sourced articles that your experts review, edit and publish in your firm's voice.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Small Business Accounting

2 covered · 2 worth writing

50%

Already covered

What Does a Bookkeeper Do?
Bookkeeping Software for Small Teams

Worth writing

Bookkeeper vs Accountant: Which Does a Small Business Need?High priority

bookkeeper vs accountantComparison· Commercial

Month-End Close Checklist for Small TeamsMedium priority

month end close checklistHow-to· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What clients search in Google

what is a fractional CFODefinitions
what happens during a business auditProcess
how long does a business audit takeTiming and cost
how to choose an accountant for a small businessChoosing a provider
month-end close checklist for small teamsChecklists

What they ask AI assistants

Do I need a bookkeeper or an accountant for a 5-person business?
What should I prepare before a business audit?
How much does a fractional CFO cost compared with a full-time one?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for professional services right now

Clients look for answers before they hire

Prospects research their question before choosing a firm, and more of them ask an AI assistant first. If your site has no clear answer, someone else's does.

Experts are busy and the blog stays empty

Billable work comes first, so useful answers stay in people's heads instead of on the site.

An unchecked AI draft is a real risk here

For topics that affect money or legal position, Google's guidance puts weight on experience and trust, and an unreviewed draft can simply be wrong.

The content engine

How Realword works for professional services

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas groups your existing pages into clusters and shows the client questions your site does not answer yet, each with a keyword, intent and format.
Step 2
Research what ranks
Article Studio
Research collects sources, People Also Ask and the follow-up questions clients ask AI assistants, such as cost, timing and when to hire.
Step 3
Write the draft
Article Studio
Every statistic links to its source, so the expert who reviews the draft can check each claim quickly. Add notes from your own practice and they are worked in as written.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Save your firm's Writing DNA on Pro or Max, then humanize the article in that voice. The Humanizer also has a legal content type.
Step 5
Publish with the extras
Images, schema, links
Schema with the article's sources, images with alt text and 4 to 6 links to your service pages. Publish only after a qualified person signs off.

What you can publish

What Realword drafts for professional services

Explainers that define terms

Answer-first sections written so each paragraph stands on its own.

Process and checklist guides

Steps numbered in order, with sources linked.

Choosing-a-provider guides

A comparison table and a clear "when to use which" section.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can we publish a draft as it is?

We do not recommend it for regulated topics. Treat the draft as a starting point, check each claim against its source, and have a qualified person approve it.

Does it give legal or financial advice?

No. Realword writes general articles from public research. It is not a substitute for professional advice and does not know your clients' situations.

Can it write in our firm's voice?

Yes, on Pro and Max. Writing DNA learns from samples of your writing, and the article is humanized in that voice after it is written.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Finance & Fintech Teams

Sourced finance explainers that your compliance team can review quickly.

B2B Services & Manufacturers

Technical buyer guides and comparisons that a specialist reviews before publishing.

Healthcare & Wellness Practices

Sourced patient education drafts that a clinician reviews before publishing.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

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