Content engine for home services

Answer the homeowner questions in Google and AI that come before the call

Find the repair, cost and maintenance topics your site is missing, then write sourced guides homeowners can use.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Roof Repair

2 covered · 2 worth writing

50%

Already covered

Signs Your Roof Needs Replacing
How Long Do Shingles Last?

Worth writing

Roof Repair or Replacement: How to DecideHigh priority

roof repair or replacementComparison· Commercial

Roof Storm Damage Checklist for HomeownersMedium priority

roof storm damage checklistHow-to· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What homeowners search in Google

how much does a roof repair costCost
repair or replace an old furnaceRepair or replace
signs your roof needs replacingWarning signs
how often should you service an air conditionerMaintenance
how to prepare your home for a stormSeasonal

What they ask AI assistants

My furnace is 15 years old. Should I repair it or replace it?
How much does a small roof leak repair usually cost?
What should I check on my roof after a storm?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for home services right now

Homeowners research cost and risk first

Before they call, people look up what a repair costs and whether it can wait, often by asking an AI assistant. A company that answers clearly is easier to trust with the call.

Cost pages are vague or missing

Many sites avoid pricing entirely. Readers leave and search for someone who explains it.

Seasonal rushes leave no time to write

Storms, heat waves and cold snaps fill the schedule, and that is also when the questions peak.

The content engine

How Realword works for home services

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas sorts your pages into clusters such as "Roof Repair" or "Furnace Maintenance" and lists the questions your site does not answer yet.
Step 2
Research what ranks
Article Studio
Pick the country you serve. Research looks at People Also Ask and sources for that region, plus the follow-up questions homeowners ask AI assistants.
Step 3
Write the draft
Article Studio
Repair-or-replace topics get a comparison table and a "when to choose which" section. Cost guides give sourced ranges you can adjust with your own prices.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize in one click so the guide reads like your best technician explaining it on site.
Step 5
Publish with the extras
Images, schema, links
4 to 6 links to your service pages, images with alt text, and HowTo schema for step-by-step how-to guides.

What you can publish

What Realword drafts for home services

Cost explainers

Sourced ranges for the topic. Add your own prices and what affects them.

Repair or replace guides

A comparison table and a clear "when to choose which" section.

Maintenance checklists

Steps numbered in order, so a homeowner can follow them.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

How is this different from the local businesses page?

The local businesses page covers any service business that serves an area. This page is for home trades, where most content is about cost, repair or replace and seasonal maintenance.

Can it quote my prices?

It can find sourced price ranges for a topic, but it cannot know your prices. Add your own.

Can it write safety advice?

It can draft general guidance with sources. Have someone qualified on your team check any safety advice before you publish it.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Local Service Businesses

Guides for the questions local customers search before they pick up the phone.

Real Estate Agents

Buyer, seller and neighborhood guides for the questions asked before the first call.

B2B Services & Manufacturers

Technical buyer guides and comparisons that a specialist reviews before publishing.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

Get started free