Content engine for local businesses

Be the business that answers first, in Google and in AI answers

Find the questions your local customers search before they call, then publish sourced guides written with your region in mind.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Water Heater Repair

2 covered · 2 worth writing

50%

Already covered

Signs Your Water Heater Is Failing
How Long Does a Water Heater Last?

Worth writing

Repair or Replace a Water Heater? How to DecideHigh priority

repair or replace water heaterGuide· Commercial

How to Flush a Water Heater, Step by StepMedium priority

how to flush a water heaterHow-to· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What local customers search in Google

why is my water heater making noiseProblem searches
how much does it cost to rewire a houseCost questions
repair or replace a water heaterRepair or replace
how to prepare your AC for summerSeasonal prep
how to flush a water heaterHow-to

What they ask AI assistants

My water heater is making a popping noise. Is it dangerous?
How much should rewiring a three-bedroom house cost?
Should I repair or replace a 12-year-old water heater?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for local businesses right now

Customers search for the problem they have

People type "why is my water heater making noise" long before they search for a plumber. A site that answers those questions gets seen earlier.

Near-duplicate location pages look like spam

Copying one service page for every suburb is the pattern Google's spam policies call doorway abuse.

Nobody has time to write

Owners run the business first, so the blog stays empty for months.

The content engine

How Realword works for local businesses

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Realword reads your sitemap and Content Ideas sorts your pages into clusters such as "Water Heater Repair", then lists the customer questions your site does not answer yet.
Step 2
Research what ranks
Article Studio
Pick the country you serve. Research looks at People Also Ask and sources for that region, plus what the pages ranking now leave out.
Step 3
Write the draft
Article Studio
Answer-first headings, numbered steps and sourced cost ranges, so a customer gets the answer before they scroll.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize the guide in one click so it sounds like you talking to a customer, not a manual.
Step 5
Publish with the extras
Images, schema, links
Article Studio places 4 to 6 links to your service pages with descriptive anchors and never invents a URL. Images come with alt text.

What you can publish

What Realword drafts for local businesses

Problem and how-to guides

Answer-first headings, numbered steps and sources, so a customer gets the answer fast.

Cost explainers

Sourced ranges for the topic. Add your own prices and what affects them.

Repair or replace comparisons

A comparison table and a clear "when to choose which" section.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Will it write "near me" pages?

Realword writes articles, such as guides and cost explainers. It does not manage map listings or profiles, which is where most "near me" results come from.

How do I avoid duplicate location pages?

Use Content Ideas to find questions that are different for each place, and write a page only when it has its own answer. Copying one page across many towns is what Google's spam policies warn against.

Which languages can it write in?

Article Studio writes in 12 languages, including Spanish, Arabic, Urdu and Hindi, and the Humanizer works in 99+.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Home Service Companies

Cost, repair-or-replace and maintenance guides for homeowners deciding who to call.

Real Estate Agents

Buyer, seller and neighborhood guides for the questions asked before the first call.

Restaurants & Cafes

Dish guides, seasonal posts and FAQs for the questions diners ask before they book.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

Get started free