Content engine for nonprofits

Explain your cause in Google and AI answers, with sources supporters can check

Find the topics your site is missing, then write sourced explainers and guides that help people understand and trust your work.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Food Security

2 covered · 2 worth writing

50%

Already covered

What Is Food Insecurity?
How Our Food Bank Works

Worth writing

How to Volunteer at a Food Bank: A First-Timer GuideHigh priority

how to volunteer at a food bankHow-to· Informational

One-Time vs Monthly Giving: What Is the Difference?Medium priority

one time vs monthly donationComparison· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What supporters search in Google

how does a food bank workHow it works
how do charities spend donationsWhere money goes
how to volunteer for a local charityGetting involved
what is [issue] and why does it matterExplainers
one-time vs monthly donationsGiving options

What they ask AI assistants

How do I check where a charity spends its donations?
Is a monthly donation better than a one-time gift?
How can I volunteer at a food bank for the first time?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for nonprofits right now

Supporters look for answers before they give

People search how a cause works and where a donation goes, and some ask an AI assistant to compare charities. A donate button alone does not answer that.

Small teams carry many jobs

Communications often sits with one person who also runs events and fundraising.

Unsourced claims cost trust

Statistics about impact get checked. A number with no source can hurt more than leaving it out.

The content engine

How Realword works for nonprofits

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas groups your pages into clusters such as "Food Security" and lists the questions your site does not answer yet.
Step 2
Research what ranks
Article Studio
Research collects published sources and the follow-up questions supporters ask AI assistants, such as where money goes and how to help.
Step 3
Write the draft
Article Studio
Every statistic links to its source, so supporters, partners and journalists can check each number from the article itself.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize in one click so the article sounds like your team. The Humanizer works in 99+ languages and Article Studio writes in 12.
Step 5
Publish with the extras
Images, schema, links
4 to 6 links to your programs and donate pages, images with alt text, and schema with the article's sources.

What you can publish

What Realword drafts for nonprofits

Cause explainers

Answer-first sections with every statistic linked to its source.

How-to-get-involved guides

Steps numbered in order, so a new volunteer knows what to do next.

FAQ pages

Clear answers to common questions, with FAQPage schema when you add an FAQ section.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can it write donor appeals?

Article Studio writes long-form articles. For an appeal or email you have already drafted, the Humanizer has an email content type and can rewrite the phrasing.

Can it write in our community's language?

Article Studio writes in 12 languages, and the Humanizer works in 99+.

Can it write about our impact?

Only from facts you give it and public sources it can cite. It cannot know your results, so add your own documented figures.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Courses & Coaches

Answer-first guides in your teaching voice for learners researching a skill.

Local Service Businesses

Guides for the questions local customers search before they pick up the phone.

Professional Services Firms

Sourced explainers your experts review, for the questions clients ask before they hire.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

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