Content engine for e-commerce

Answer the buying questions shoppers ask Google and AI assistants

Find the questions your store content does not answer yet, then publish sourced buying guides and comparisons with images and schema.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Running Shoes

2 covered · 2 worth writing

50%

Already covered

How to Choose Running Shoes
Running Shoe Sizing Guide

Worth writing

Best Running Shoes for Flat FeetHigh priority

best running shoes for flat feetGuide· Commercial

Road vs Trail Running Shoes: Which Do You Need?Medium priority

road vs trail running shoesComparison· Commercial

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What shoppers search in Google

best running shoes for flat feetBest-for lists
best espresso machine under $500Budget limits
[brand A] vs [brand B]Comparisons
how to choose a mattress for side sleepersChoosing
how to clean a cast iron panCare and use

What they ask AI assistants

Which running shoes are best for flat feet if I run 20 km a week?
Is a $500 espresso machine worth it over a $200 one?
What should I look for in a mattress if I sleep on my side?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for e-commerce right now

Category pages cannot answer every question

Shoppers compare options and check details before they buy. A product grid does not tell them which one fits their situation.

Shoppers ask AI for a shortlist

More people ask ChatGPT or Gemini to recommend a product. Those answers lean on guides that explain who each option suits, which most stores never publish.

Generic roundups read like every other store

Roundups that repeat the same claims add little for readers, and mass-produced ones invite the scaled content problem Google's spam policies describe.

The content engine

How Realword works for e-commerce

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas groups your category and blog pages into clusters and lists the buying questions your store does not answer yet, with priority for each.
Step 2
Research what ranks
Article Studio
Research reads the guides ranking now and what they skip, then adds the follow-up questions shoppers ask AI assistants, such as budget, fit and care.
Step 3
Write the draft
Article Studio
For buying topics the draft opens with a short recommendation or comparison table, then selection criteria, then each option with who it suits.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize the guide in one click so it reads like your store wrote it. Tables and images stay exactly as they are.
Step 5
Publish with the extras
Images, schema, links
A feature image and section images with alt text, in your Brand Kit colours, plus schema and 4 to 6 links to your category pages.

What you can publish

What Realword drafts for e-commerce

Buying guides

Each option gets its own section, opening with what it is best for and who it suits.

Product comparisons

A comparison table, one row per dimension, placed where it can be read on its own.

How-to-choose and care guides

Numbered steps and answer-first headings. How-to articles also get HowTo schema.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can it write product descriptions?

Article Studio is built for long-form articles such as buying guides and comparisons. The Humanizer has a "product description" content type for rewriting text you already have.

Does it publish to Shopify or WooCommerce?

No. You copy the article and its schema into your store or blog. Copying keeps the headings, so it pastes cleanly into Google Docs, WordPress and similar editors.

Which languages can it write in?

Article Studio writes in 12 languages, including Spanish, Arabic, Urdu and Hindi, and the Humanizer works in 99+.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Publishers & Affiliate Sites

Sourced roundups and comparisons with an original point in every section.

SaaS Companies

Comparison, alternatives and how-to articles for the searches software buyers run.

Brands & Founders

Find what your site is missing and publish sourced articles in your own voice.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

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