Content engine for real estate

Answer what buyers and sellers ask Google and AI before they call an agent

Find the local topics your site is missing, then write sourced buyer, seller and neighborhood guides for the area you work in.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

First-Time Home Buyers

2 covered · 2 worth writing

50%

Already covered

How Much Down Payment Do You Need?
What Is a Mortgage Pre-Approval?

Worth writing

Renting vs Buying a Home: How to DecideHigh priority

renting vs buying a homeComparison· Commercial

First-Time Buyer Checklist: From Search to ClosingMedium priority

first time home buyer checklistHow-to· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What buyers and sellers search in Google

how does buying a house work step by stepThe process
what are closing costs for a buyerCosts
renting vs buying a homeRent or buy
living in [neighborhood] pros and consNeighborhoods
how to prepare a house for saleSelling

What they ask AI assistants

Is it better to rent or buy if I might move in three years?
What closing costs should a first-time buyer budget for?
What should I fix before I sell my house?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for real estate right now

Buyers research for months before they contact anyone

People read about neighborhoods, costs and the buying process long before they pick an agent, and more of them ask an AI assistant to explain it.

Neighborhood pages end up copied and thin

Swapping the place name on one template page is the pattern Google's spam policies call doorway abuse, and readers can tell.

Agents have no time to write

Showings and negotiations come first, so the blog stays quiet for months.

The content engine

How Realword works for real estate

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Realword reads your sitemap and Content Ideas groups your pages into clusters such as "First-Time Buyers", then lists what your site does not answer yet.
Step 2
Research what ranks
Article Studio
Pick the country you work in. Research looks at People Also Ask and sources for that region, plus what the pages ranking now leave out.
Step 3
Write the draft
Article Studio
Answer-first guides with sources linked, and a comparison table for rent-or-buy style decisions. Add your local knowledge as first-hand notes and it is worked in as written.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize each guide in one click so it sounds like you explaining it to a client.
Step 5
Publish with the extras
Images, schema, links
4 to 6 links to your own buyer, seller and neighborhood pages, images with alt text, and schema.

What you can publish

What Realword drafts for real estate

Buyer and seller guides

Answer-first headings, numbered steps and sources linked, so a reader gets the answer fast.

Rent or buy and cost explainers

A comparison table and a clear "when to choose which" section. Add your local figures.

Neighborhood guides

Realword drafts the structure and sources. You add the first-hand detail only you know.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can it write neighborhood guides?

It can draft the structure, research and sources for a guide. A good neighborhood page also needs first-hand detail only you have, so add that, and avoid publishing near-identical pages for many areas.

Does it include listings or prices?

No. Realword does not connect to listing data. Add current prices and figures from your own sources.

Which languages can it write in?

Article Studio writes in 12 languages, including Spanish, Arabic, Urdu and Hindi, and the Humanizer works in 99+.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Local Service Businesses

Guides for the questions local customers search before they pick up the phone.

Finance & Fintech Teams

Sourced finance explainers that your compliance team can review quickly.

Home Service Companies

Cost, repair-or-replace and maintenance guides for homeowners deciding who to call.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

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