Content engine for healthcare practices

Draft clear patient education for Google and AI answers, reviewed by your clinicians

Find the questions patients search, then draft sourced articles that a qualified clinician checks, edits and signs off before they go live.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Eye Care

2 covered · 2 worth writing

50%

Already covered

What Happens During an Eye Exam?
How Often Should You Get an Eye Test?

Worth writing

Optometrist vs Ophthalmologist: Who Should You See?High priority

optometrist vs ophthalmologistComparison· Informational

How to Prepare for Your First Eye ExamMedium priority

prepare for eye examHow-to· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What patients search in Google

what to expect at a first physiotherapy visitWhat to expect
how to prepare for a dental cleaningPreparation
when to see a doctor for back painWhen to seek care
urgent care vs emergency roomWhich service
how long does a routine eye exam takeDuration

What they ask AI assistants

What happens at a first physiotherapy appointment?
Should I see an optometrist or an ophthalmologist for blurry vision?
How should I prepare for a dental cleaning?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for healthcare practices right now

Patients look things up before they book

People search symptoms, procedures and what to expect, and many now ask an AI assistant first. If your site has no clear answer, someone else's does.

Clinicians have little time to write

Patient care comes first, so education pages stay thin or out of date.

Health content is held to a higher standard

Google's guidance puts extra weight on experience, expertise and trust for topics that affect health. An unchecked draft can be wrong or outdated.

The content engine

How Realword works for healthcare practices

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas groups your pages into clusters such as "Eye Care" and shows the patient questions your site does not answer yet.
Step 2
Research what ranks
Article Studio
Research collects published sources, People Also Ask and the follow-up questions patients ask AI assistants, such as what to expect and when to seek care.
Step 3
Write the draft
Article Studio
Plain-language, answer-first sections with every statistic linked to its source, so the reviewing clinician can check each claim against it.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize the draft in one click to make it easier to read. The Humanizer has a medical content type that keeps the meaning while it rewrites the phrasing.
Step 5
Publish with the extras
Images, schema, links
Images with alt text and schema with the article's sources. A qualified clinician approves the article before it is published.

What you can publish

What Realword drafts for healthcare practices

What-to-expect guides

Plain-language steps that describe a visit, with sources linked for the reviewer.

Preparation checklists

Steps numbered in order, so a patient can follow them.

Explainers that define terms

Answer-first sections written so each paragraph stands on its own.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can we publish a draft as it is?

We recommend against it. Treat the draft as a starting point, check each claim against its source, and have a qualified clinician approve it.

Does it give medical advice?

No. It writes general education articles from public research and does not know any patient's situation.

Can it write about treatments and results?

It can describe a treatment in general terms with sources. It cannot know your results, so do not publish outcome claims from a draft without evidence of your own.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Fitness & Wellness Studios

Beginner guides in your coaching voice for people deciding whether to join.

Professional Services Firms

Sourced explainers your experts review, for the questions clients ask before they hire.

Local Service Businesses

Guides for the questions local customers search before they pick up the phone.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

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