Content engine for agencies

Run every client's Google and AI search content from one engine

Find each client site's topic gaps, research and write sourced articles, then humanize each one in that client's own voice before you deliver.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Commercial Cleaning (client site)

2 covered · 2 worth writing

50%

Already covered

Office Cleaning Checklist
How Often Should an Office Be Cleaned?

Worth writing

Commercial Cleaning Costs: What Affects the PriceHigh priority

commercial cleaning costGuide· Commercial

In-House Cleaner vs Cleaning Company: Which Costs Less?Medium priority

in house cleaner vs cleaning companyComparison· Commercial

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What your clients' customers search in Google

[client product] vs [competitor]Comparisons
how much does [service] cost in [city]Costs
best [category] for small businessesBest-for lists
how to [task the client's product solves]How-to
how to choose a [service provider]Choosing

What they ask AI assistants

Which [category] tools work best for a 10-person team, and what do they cost?
Is it worth hiring a [service] company, or can I do it myself?
Compare [client] and [competitor] for a small business.

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for agencies right now

Clients now ask about AI search

Clients see competitors named in ChatGPT answers and AI Overviews and want to know why they are not. A plan built only on keyword volume does not answer that.

Generic AI drafts cost retainers

Clients notice when a deliverable reads like every other AI article. Each piece has to be specific, sourced and in the client's voice before it ships.

Planning and research eat billable hours

Working out what each client should publish next, then researching it properly, takes hours per brief.

The content engine

How Realword works for agencies

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Connect each client's website. Content Ideas groups its pages into topic clusters and lists 5 missing topics per cluster, each with the demand signal it found.
Step 2
Research what ranks
Article Studio
Article Studio reads the pages ranking now, notes what they miss, and collects People Also Ask and the follow-up questions AI assistants ask. Set the country each client targets.
Step 3
Write the draft
Article Studio
The draft follows the search intent, opens with a direct answer and links every statistic to its source, so an editor can check it quickly.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Save a Writing DNA for each client from a 500 to 1,500 word sample (up to 5 on Pro, 10 on Max), then humanize each finished article in that client's voice.
Step 5
Publish with the extras
Images, schema, links
Each article comes with images and alt text, schema, and 4 to 6 links to the client's own pages. Copy it into the client's CMS or a Google Doc.

What you can publish

What Realword drafts for agencies

Monthly topic plans

Content Ideas clusters show what each client is missing, with keyword, intent, format and priority for every topic.

Client blog articles

Sourced articles from 1,000 to 4,000 words in 17 languages, in the layout the search intent calls for.

Comparison and buying pages

A comparison table near the top and a clear "when to choose which" section.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can each client have their own voice?

Yes, on Pro and Max. Save a Writing DNA for each client from a sample of their writing, up to 5 profiles on Pro and 10 on Max, and humanize each article with the right one.

Can my team share one account?

The Max plan includes team seats for up to 5 people, all drawing from one pool of credits.

Does it report rankings or AI visibility?

No. Realword finds the topics and writes the articles. Measure results with the tools you already use, such as Google Search Console.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

SEO Professionals & Bloggers

Gap analysis with demand signals, then answer-first articles for both kinds of search.

Freelance Writers

Pitch topics with demand behind them and deliver sourced drafts in your voice.

Brands & Founders

Find what your site is missing and publish sourced articles in your own voice.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

Get started free