Content engine for finance and fintech

Explain money questions clearly in Google and AI answers, with compliance in the loop

Find the questions customers search, then draft clear, sourced articles that a qualified person and your compliance team check before they go live.

Start free See how it works

No credit card. Your first article is free.

Example · Content Ideas

Home Loans

2 covered · 2 worth writing

50%

Already covered

What Is a Mortgage Pre-Approval?
How Mortgage Interest Is Calculated

Worth writing

Credit Union vs Bank: Which Fits Your Needs?High priority

credit union vs bankComparison· Commercial

Loan Application Checklist: Documents You Will NeedMedium priority

loan application documentsHow-to· Informational

Two places to be found

Your customers search in Google and ask AI assistants

The same need shows up as a short search in Google and as a longer question in ChatGPT, Gemini or Perplexity. One article has to answer both.

What customers search in Google

what is an APRDefinitions
how does mortgage pre-approval workHow it works
credit union vs bankComparisons
what fees come with a business bank accountFees explained
what documents do I need to apply for a loanChecklists

What they ask AI assistants

Should I open my account at a credit union or a bank?
What does APR mean and how is it different from the interest rate?
Which documents do I need for a small business loan?

Research covers these follow-up questions, along with People Also Ask.

The problem

Why content is hard for finance and fintech right now

Customers ask AI about money first

People look up how products work and what fees mean before they choose a provider, and more of them ask an AI assistant first.

Compliance review slows publishing

Every claim has to be checked, and a draft with unsourced numbers makes that slower.

Money topics get extra scrutiny

Google's guidance puts extra weight on experience and trust for topics that affect finances, so thin or unchecked pages are a risk.

The content engine

How Realword works for finance and fintech

Five steps, one place: from the topic your site is missing to an article ready to publish.

Step 1
Find the gaps
Content Ideas
Content Ideas groups your pages into clusters such as "Home Loans" and lists the customer questions your site does not answer yet.
Step 2
Research what ranks
Article Studio
Research collects published sources, People Also Ask and the follow-up questions customers ask AI assistants, such as fees and eligibility.
Step 3
Write the draft
Article Studio
Every statistic links to its source, so your reviewer can check each number in the draft itself. "X vs Y" product questions get a comparison table.
Step 4
Humanize in your voice
Humanizer and Writing DNA
Humanize in one click for plainer reading, with tables left exactly as they are. Pro and Max can use Writing DNA for your brand voice.
Step 5
Publish with the extras
Images, schema, links
Schema with the article's sources and images with alt text. Your compliance team adds disclosures and approves the final version.

What you can publish

What Realword drafts for finance and fintech

Plain-language explainers

Answer-first sections with every statistic linked to its source.

Product comparisons

A comparison table, one row per dimension, then when to choose which.

Process and checklist guides

Steps numbered in order, with sources linked.

In every article

Built for Google, and for AI answers

These come with every article Realword writes, whatever your industry.

For Google

Research reads the pages ranking now and writes to the gaps they leave.
A layout matched to the search intent: how-to, listicle, review, comparison or buying guide.
4 to 6 links to your own pages, from URLs you supply. It never invents one.
A feature image and section images, each with alt text.
BlogPosting schema with its sources, plus HowTo, ItemList or FAQPage when they fit.

For AI answers

A direct answer in the opening lines, then Key Takeaways.
Covers People Also Ask and the follow-up questions AI assistants split a query into.
Every statistic linked to its source, plus at least one original number worked out from them.
Sections that make sense on their own, so one can be quoted without the rest.
Humanized in your voice, with tables and images left exactly as they are.

FAQ

Frequently asked questions

Can we publish a draft as it is?

We recommend against it. Treat the draft as a starting point, check each claim against its source, and have a qualified person and your compliance team approve it.

Does it know current rates?

No. It writes at one point in time from public sources. Add current rates and fees yourself.

Does it handle regulated disclosures?

No. Realword does not add disclosures or check regulatory rules. Your compliance team does that.

What does it cost to try?

The Free plan includes 500 credits as a one-time grant, enough for one full article (research and writing together cost 500). Content Ideas is on every plan, and the first humanize of every article is free.

All roles and industries

Professional Services Firms

Sourced explainers your experts review, for the questions clients ask before they hire.

SaaS Companies

Comparison, alternatives and how-to articles for the searches software buyers run.

Real Estate Agents

Buyer, seller and neighborhood guides for the questions asked before the first call.

Start your content engine free

Find the topics your site is missing and write your first sourced article. 500 free credits, no credit card.

Get started free